The iPhone is just there. It's good for old people who can't figure it out but they need to make other versions to appeal to the younger consumers. After all, kids as young as elementary school are carrying their very own phone. Might I suggest a waterproof design. Maybe a more durable design for those people who are always on the go. Like me, I am a longboarder and I have to have my phone with me but I always fear it falling out of my pocket while on a hill or falling in a pool or rain starting. I would also like to see an iPhone with more personality. Every one's iPhone looks the same. From the hardware to the software. Other than the 5c, your only choices are black, white, and recently gold. The software could also use more individuality. I feel the only way to add a more personal touch is by jailbreaking. I'm afraid to do that because I don't want to brick my phone. Changing the Bakcground is unfortunately not enough to satisfy those more visual and unique, like myself. I often get bored of my Iphone 5c and I plan to change to a better more customizeable and more durable phone as soon as my contract expires.