I have started using Bitly to get short URLs for my articles, and reviews. It really helped me in shortening long URL into a simple form to post or send someone easily. Bitly has also been offering some other features, like link management and campaign management. Its free version is available, but for limited features. To get full features access, you have to get its premium version, which is a bit pricey. It was annoying me to send my colleagues long URLs, Bitly made things easy for me. It's a good experience to use this platform for professional purposes
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