Thankfully, URDB - the Universal Record Data Base - is not as dry as it sounds. Its purpose is to challenge you to establish a World Record for yourself, in anything you can imagine that's legal and doesn't cause you actual harm or worse (underwater hang-gliding, for example). Then encourage your friends to establish their own or try to beat yours, and then try to beat yours, yourself, or see any of the examples already on site and try to best them, too. If your record achieves something positive for your species, so much the better.

For a record which arguably does nothing for Humankind but make us laugh, watch Aimee Fountain successfully achieve the World Record For Naming The Most Candy Bars In 30 seconds While Being Tickled:

http://urdb.org/Content/RecordDetail.aspx?id=1094&attempt=2095