Pretty cool concept and they charge 99 cents for an answer to a question and it appears you can do it via text from your phone. For example if you have a superbowl question you can go here
http://superbowl.kgb.com/
and they will answer it for 99 cents. Now it is just someone at home (so called agents) who answer questions by just doing google searches for you. It is like paying some one at home to do a quick search for you while you are out on the road for a buck. The only problem is that you are depending on the skill of some guy who is at home and working for them. I'm not too sure how reliable the answers really are but if they get a bunch of sophisticated searchers then maybe this could really catch on.