A remarkable concept for one, it gives artists and designers an outlet a chance at being seen and experienced by the mass's if thats what your after as a designer, i would imagine so, some designers prefer to make one offs or limited editions.

Ikea is essentially a place where some of the worlds best designers young and veteran alike can exhibit and make a living off their works. It isn't a gallery or auction house it's a super large mega store i refer to as the Bat cave but without Bats because everything looks and feels amazing and foreign, reminiscent of high art, the brand or rather the stores embody and convey a concept and that is " a design for life" living defined by design, your living experience dictated by how you interact with your living space.

Aesthetic Marvel this aspect of Ikea is present throughout their entire brand and usually built to last, because of the demand and i guess mass production approach a lot of there furniture comes down packed but not to frown you can order and have it delivered permanently assembled it is costly but worth it. Other items don't last that long if not looked after but that is the case with most things. The stores are amazing and as i mentioned this is seen throughout, in their online presence and highly popular catalogue which they have printed and updated every so often.

They have stores all over the world, based in sweden and is swedish owned. their entire catalogue boats an impressive some 50,000 products from beds to entire feature walls, lighting, dinning tables, kids bed room sets the list goes on, every season there is something new sexy innovative and practical Ideas for life.

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Kevin B. I put a bit of effort into this one but couldn't really see as the writing window is rather small and so i couldn't format it and there's a couple typo's and grammar "hint hint" (sitejabber please make the writing window bigger or add an edit function so reviewers can refine their reports) cheers.

12/8/10  •  Votes (1)