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The Savvy Online Consumer

Why Are People Afraid of E-Commerce?

By Rich Johnson on September 20th, 2010 • 5 comments

E-commerce as an industry has grown dramatically in the last decade, but there are still many people who are distrustful of making purchases online. And perhaps with good reason: the thought of entering in one’s credit card over the Internet to a vendor that they are not necessarily familiar with, can be disheartening. However, while the number of online transactions is constantly increasing, there are a number of companies and individuals that have contributed to increasing the level of security in the online marketplace.

We have decided to compile some statistics on e-commerce security and fraud, as well as some tips on things to look out for when shopping online. Hopefully it will help to put some things into perspective for customers, but also for online businesses that may be scaring away customers without even knowing.

(click image to enlarge)


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